ASDA Winter Warmer Initiatives

Asda has announced a range of new ‘winter warmer’ initiatives to support customers and community groups struggling with the cost-of-living crisis.

1.    They are offering everyone aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of their in-store Asda cafes.  The offer is open all day and every day throughout November and December. The new initiative will run alongside the current ‘Kids Eat for £1’ offer, which runs until the end of the year and continues to be hugely popular, with more than 557,000 meals served since the launch in late June.

2.    For community groups, ASDA are running a ‘Community Cuppa’ campaign in Asda cafes by creating space for local groups, who may otherwise struggle to meet due to rising energy costs, to come together. Spaces will be available on weekdays in November and December from 2pm to 6pm, and all community group members who visit will receive unlimited free tea or coffee. For stores without a café, community groups will be invited to use ASDA's large meeting room spaces instead.

3. ASDA's cost-of-living grant programme, led by their charity the Asda Foundation, is providing funding worth £500k to support community groups that are struggling with rising operating costs or increased demand for their services in the current climate.  Individual grants worth up to a maximum of £2,000 are available and priority will be given to groups and charities that need financial help to cover increased energy costs or who want to use their facilities to create ‘warm banks’ – spaces where people can keep warm this winter if they can’t afford always to heat their homes. Groups seeking to apply should contact the Community Champion at their local Asda store, details of which can be found here: https://storelocator.asda.com/